Hello, I'm Vivek Kaushal. I build things and study human behavior.

I am the founding PM at Enterpret, helping businesses understand their users. Before this, I built software systems at Samsung Research and a few other start-ups, built apps for the Delhi and Indian governments, and studied CS at IIIT Hyderabad, and researched behavioral economics at NTU, Taiwan.

I like brewing coffee, reading books, and listening to indie rock music. I write about technology, product, and psychology.

You can follow my long form writing on Substack, and thoughts on X.