Paper Published in ICON'20 on Clickbait in Hindi Media

Paper Published in ICON'20 on Clickbait in Hindi Media

I am glad to inform you that our paper on clickbait in mainstream Hindi News Media has been accepted at the International Conference on Natural Language and Processing - 2020. You can find the abstract of the work we’ve done here, and the full paper is up on arxiv.

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A Usability Analysis of the Food-Delivery Duopoly in India

A Usability Analysis of the Food-Delivery Duopoly in India

In this post we look at two food delivery applications with an established duopoly in the Indian market - Swiggy and Zomato. Specifically, we do a usability study on their mobile app available for usage on android devices. The 336 point Nielsen Norman Group’s guidelines on mobile app usability is used as a metric for the evaluation of both these apps. Additionally, we also conduct a user study (n=66) to understand user demographic and user perception of both Swiggy and Zomato. Swiggy performs slightly better in our user survey, whereas Zomato scores higher on Nielsen Norman Group’s usability guidelines. Though the sample size and methodology inhibits us from drawing strong conclusions, further studies must be conducted for the same.

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What is Clickbait?

What is Clickbait?

A clickbait can roughly be defined as an article/webpage that purposefully conceals information from the user in its title link in order to generate artificial ‘information gaps’ that arise curiosity and make people click on the article link – hereby generating traffic and in turn revenue for the creator of the clickbait. Clickbait isn’t a new concept. It has been around ever since journalism gained mass popularity. Newspapers have been known to compete with each other for readership, and use curiosity enticing article headings all the way back in the 1800s.

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Zero : A Theoretical Overview

Zero : A Theoretical Overview

Abstract

This term paper looks at work done by different eminent researchers towards the understanding of zero – as a price and as a probability, along with our perception of zero. The concept is looked at both from an economic point of view and from a psychological angle. Theories proposed to adjust the standard economic model to better reflect human behaviour and bounded rationality, found experimentally, are also discussed. The mentioned experiments can be repeated on different demographic sections with interesting results, and remain a point of further study. The emergence of neuroeconomics to fill gaps in standard economics theory has also been explored.

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2018 : Year End Review and 2019 Trends

2018 : Year End Review and 2019 Trends

This article was written while working for T-Hub

We are now at the end of 2018, and it has been an extraordinary year for technology entrepreneurs, and of course, the Indian ecosystem has much to rejoice about. Sure, there were some lows, but the highs outweighed them as the startups made some big moves. Whether it be cutting-edge developments in Artificial Intelligence and IoT, or bureaucratic and industrial standards for data privacy and security, 2018 had it all. Plenty of technologies that were primarily 'buzzwords' in 2017, matured in 2018, with greater stability and broader appeal.

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Winning Customers Online - The Hyperlocal Approach

Winning Customers Online - The Hyperlocal Approach

This article was written while working for T-Hub

The Indian e-commerce space is touted to be worth $200 Billion by 2026. With an immense market potential, it's not a surprise that an unproportionally large number of Indian startups are in the e-commerce sphere. Though a much more dismal fact is that a significant proportion of these startups shut shop within the first few years of starting out. Common reasons cited for these failures include:

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The Indian Banking Crisis

The Indian Banking Crisis

This article was written while working for T-Hub

Abstract

This article aims to analyse the current Indian Banking Crisis due to non-performing assets of corporate defaulters, identify the motivation and cause for the gradual increase in the number of defaulters for NPAs in India, and suggest possible remedies and changes to alleviate the present situation.

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An Overview of the AgriTech Sector

An Overview of the AgriTech Sector

This article was written while working for T-Hub

An Introduction to the Agricultural Scene of India

Agriculture has been a very crucial and huge operational space that directly affects more than 250 million cultivators and agricultural labourers. More than 58% of rural population depend solely on agriculture as their means of livelihood. It plays a very important role in India’ economy.

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Why Bitcoin Failed

Why Bitcoin Failed

This article was written while working for T-Hub

In the aftermath of the 2008 Global Economic Crisis, Bitcoin started as a novel idea, to setup a new financial ecosystem that eliminates middlemen and gives transaction powers directly into the hands of the masses. Anonymous, instantaneous transactions with universal acceptability were the goals of Bitcoin.

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