A Usability Analysis of the Food-Delivery Duopoly in India

A Usability Analysis of the Food-Delivery Duopoly in India

In this post we look at two food delivery applications with an established duopoly in the Indian market - Swiggy and Zomato. Specifically, we do a usability study on their mobile app available for usage on android devices. The 336 point Nielsen Norman Group’s guidelines on mobile app usability is used as a metric for the evaluation of both these apps. Additionally, we also conduct a user study (n=66) to understand user demographic and user perception of both Swiggy and Zomato. Swiggy performs slightly better in our user survey, whereas Zomato scores higher on Nielsen Norman Group’s usability guidelines. Though the sample size and methodology inhibits us from drawing strong conclusions, further studies must be conducted for the same.

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What is Clickbait?

What is Clickbait?

A clickbait can roughly be defined as an article/webpage that purposefully conceals information from the user in its title link in order to generate artificial ‘information gaps’ that arise curiosity and make people click on the article link – hereby generating traffic and in turn revenue for the creator of the clickbait. Clickbait isn’t a new concept. It has been around ever since journalism gained mass popularity. Newspapers have been known to compete with each other for readership, and use curiosity enticing article headings all the way back in the 1800s.

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