My research focused on making technology more inclusive and responsible by studying its societal impact.

Under Dr Kavita Vemuri at the Cognitive Sciences Lab, IIIT Hyderabad, I worked at the intersection of human computer interaction, neuroscience and economics. My MS thesis explored the proliferation of clickbait in news media and evaluated its impact on news credibility and readers' visual attention.

I worked with Dr Hendrik Rommeswinkel at NTU Taiwan, studying demographic and macroeconomic factors affecting consumer choice. I also collaborated with Dr Prithviraj Mukherjee at IIM Bangalore on behavioral experiments using eye-trackers.