What is Clickbait?

What is Clickbait?

A clickbait can roughly be defined as an article/webpage that purposefully conceals information from the user in its title link in order to generate artificial ‘information gaps’ that arise curiosity and make people click on the article link – hereby generating traffic and in turn revenue for the creator of the clickbait. Clickbait isn’t a new concept. It has been around ever since journalism gained mass popularity. Newspapers have been known to compete with each other for readership, and use curiosity enticing article headings all the way back in the 1800s.

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